Rick Ross

Posted: July 24, 2010 in Music Business, Style & Grace

He may not be much of a lyricist, but he can pick his beats and I guess that’s what sells his records.

Teflon Don in stores now.

J.U.S.T.I.C.E. League did a good job on this. I love the cinematic 70’s funk feel of the beats.

What y’all think?


The Independent Route

Posted: July 16, 2010 in Music Business, Tips

My personal oppinion is that, in 8-10 years max, you won’t be able to sell your music for a living anymore. People tak about having 100 000 plays on youtube meaning nothing if you can’t sell your album or book a show. If you have 100 000 plays on your song, or ANY video on YouTube you should already be rich, but I’m not even talking about those numbers.

My point is that, if music sells have been steadily declining over the years and will continue to do so, that is not the case with other lines of products. How would you do that? The answer has been floating around for years – PROFESSIONAL BRANDING.

The principle is the same as in TV, Sports or whatever other field makes money from that. You partner up with a company who are interested to sell their product and you bring them customers by displaying their name on your album cover/single cover/website/whatever. The point is the fan plays your single on your website – they see your partner’s name.

I’m not saying go out and try to partner up with Pepsi, Nike or Ecko, but smart companies who are trying to get their name out their will always be looking for ways to advertise on the Internet. You just gotta hit the right company up, the kind of company who’s target audience would be interested in your music.

Who wouldn’t want 100 000 people looking at their logo/company brand while listening to your music ?

How do you get 100 000 people checking your music without a record label or investing a lot into promotion? It all comes back to what I first wrote: quality and knowledge on how to get quality.
More on this later.

I’ve been doing the music thing for 7 years or so. I remember I started DJing in a local club when I was 16 and I was doing it for free just to learn how that shit was done. The Internet wasn’t that big, those were the years when you still had to hit the record store to get an album that wasn’t distributed by a major record company worldwide. Recording and production tips were significantly harder to find for free and you hat to figure everything out by yourself.
Maybe you’ve figured out what I’m talking about. I’m making a point. Up until now you may have noticed a lotta people walk around in a prison. Day to day life is a prison for many people and it’s always been that way. The reason is pretty simple, people need way more stuff than they would like to do for a living. Most of them don’t even realize that untill it’s too late, maybe never. I’m adressing the independent artists right now so what I’m tryina say is you’ve already got the gift and you know it. You found something you love doing and, coincidentally or not, it’s a profession that, handled properly, can place you at the top of the food chain while you exercise your passion. Now, since this is only my second article, I’m not gonna run long laying out a complicated blueprint on how to reach your dreams and make money off your music. Who knows, it may not even work for everybody.
I will tell you this, though. The world is only starting to realize the power of the Internet and it’s gonna be years before everybody who has access to it is gonna start using it to its full potential. This worldwide magical network is basically a goldmine for artists such as yourself and it’s gonna enable you to live your dreams only by putting in efforts to perfect your craft. I ain’t gonna lie, marketing skills are crucial if you want to play in the big leagues and we’ll get to that later.
Nowdays there are literally millions of independent artists out there. That’s what gets most people down when considering doing this for a living. From my point of view, as a listener and a record producer, 2 arguments render most of their work useless:
1.Lack of quality
2.Improper marketing. Let’s stick to the first one for now.
I spend some time on message boards and other places up and coming artists chose to promote their music and most of the tracks suck not because the artists lack originality or talent but because they sound so bad, nobody who’s not a friend of the artist is gonna play those songs more than once. The vocals are usually the biggest mess. People! Invest in your stuff. I keep getting messages saying “hook me up with some beats” or “mix this song for me”. This other day somebody was askin on a message board which software will get you the best quality when recording vocals. I can’t stress this enough: you can’t get quality from where it doesn’t exist. The software you’re using will only have a minimal impact, it’s the equipment you use to do it. Get a little money, go record your stuff profesionally, studio time isn’t as expensive nowdays as it used to be. At least get your vocals recorded decently and after that do some research on how to mix correctly if you can’t afford to pay for that too.
Really now. Everybody’s telling me how they’re gonna invest and give back to the community when they get famous or at least get a hit single. How the fuck you gonna give then if you’re not giving now?! Think about that. The Internet is a double edged sword. A new world order is coming.

Can you dig it?

Posted: July 13, 2010 in Freestyle, Style & Grace

It’s all about swag. Can you do it?